Co je to sitemap?

Sitemap je speciální soubor, který obsahuje seznam všech důležitých stránek webu. Pomáhá vyhledávačům, jako je Google, rychleji a přesněji najít a zaindexovat obsah webu. Nejvíce důležitý je u nových webů a webů s velkým množstvím podstránek. Nejčastěji bývá ve formátu XML, ale může být také například ve formátech TXT nebo RSS. Někdy se mu říká i mapa stránek pro roboty.

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User interface for microcopy and UX writing with Submit button and magnifying glass representing content optimization for a pleasant user experience and efficient communication.

Microcopy and UX writing: how is it different from Copywriting?

Microcopy and UX writing are terms that have become key in the digital product and web design industry in recent years. Both focus on texts,...

A copywriting-focused illustration with a pen icon and text elements suggesting online content creation and an emphasis on a call to action read more.

What is copywriting?

Copywriting is the creation of written content whose main goal is to persuade readers to take a particular action. That action could be, for example, buying a product, filling out a form, signing up for...

The user flow diagram shows a process map with rectangular blocks and arrows illustrating user steps in the web application for better navigation.

What is user flow and how to monitor it?

User flow is a visual or logical representation of how a user moves through a website or application from input to final action....

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